Mission:
To bridge the gap between fashion and philanthropy by transforming apparel into an instrument of change that enables individuals to become walking ambassadors for non-profit organizations.
Meet Daniel and William
Our names are Daniel Kauffman and William Wright, and we’re the founders of Impact Threads. We’re both from Atlanta, Georgia, and first met in 5th grade at Trinity School. We initially didn't like each other at all, and ended up in a fight and got sent to the principal’s office. That moment actually brought us together. We made amends in that office, and from that point on, we’ve been best friends. We went to rival high schools, Westminster (William) and Lovett (Daniel). That rivalry gave us a competitive edge and pushed us to constantly work hard, which translated into our love for working together on business ideas. Throughout middle school and early high school, we ran all kinds of freelance businesses in our neighborhoods, always trying to stay busy and find the next thing. Now, we’re both attending SMU, rooming together, and continuing to run Impact Threads.
How Impact Threads Was Founded
The Story
The summer going into our sophomore year of high school, we started brainstorming different ideas for a company. We made a list of things we were passionate about, and two things stood out: philanthropy and clothing.
At the time, we were both huge sneakerheads and loved trading shoes on StockX. We initially thought about making shoes that supported charities, but quickly realized that designing and manufacturing sneakers was a bit out of our skill range at the time. So, we shifted our focus to T-shirts.
We came up with a business structure where we’d partner with charities and create custom shirts that help them raise money and spread awareness while being completely free for the non profit organization. We committed to donating the majority of profits from every shirt back to the partnered charity.
The day we decided to go all in on T-shirts for charities, we knew we needed something that would separate our shirts. We wanted something that was both unique and capable of driving even more support for the causes behind the designs. That led us to the idea of incorporating scannable components into every piece and turning each shirt into a walking fundraiser for the nonprofit it supports. Through the scannable component our shirts were able to amplify their Impact hence our company name: IMPACT THREADS.
Since then, we’ve been working to connect with and support as many organizations as possible and are always looking for more to partner with.
The People Behind the Mission
Our community is at the core of everything we do. It’s the engine behind what Impact Threads stands for.
Made up of survivors, fighters, lovers, and champions, our community shows up every day to make the world a better place. Whether you’ve just joined us or have been here since the beginning, thank you for helping build something meaningful, and for committing yourself to a life of service and support for powerful causes. We’re truly blessed to have such a strong, inspiring group of difference-makers standing with us.
"Impacting Lives one thread at a time"